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                                    %u062c%u0645%u064a%u0639 %u0627%u0644%u062d%u0642%u0648%u0642 %u0645%u062d%u0641%u0648%u0638%u0629 %u0640 %u0627%u0625%u0644%u0639%u062a%u062f%u0627%u0621 %u0639%u0649%u0644 %u062d%u0642 %u0627%u0645%u0644%u0624%u0644%u0641 %u0628%u0627%u0644%u0646%u0633%u062e %u0623%u0648 %u0627%u0644%u0637%u0628%u0627%u0639%u0629 %u064a%u0639%u0631%u0636 %u0641%u0627%u0639%u0644%u0647 %u0644%u0644%u0645%u0633%u0627%u0626%u0644%u0629 %u0627%u0644%u0642%u0627%u0646%u0648%u0646%u064a%u062979lOMoAR cPSD|10120753The recording companies resisted selling music over the Internet for years. Until very recently, nearly all executives and most employees at record label companies continued to believe that music should be distributed on physical devices (records, tapes, or CDs) and sold through retail record stores. Studies of business restructuring find that firms tend to ignore poor performance until threatened by outside takeovers, and they systematically blame poor performance on externalforces beyond their control such as economic conditions (the economy), foreigncompetition, and rising prices, rather than blaming senior or middle managementfor poor business judgment.8.5. Revision questionsa) Discuss seven qualities of data that impact on the quality of decisions that managers make.b) Briefly discuss the following concepts with regard to decision making in real world.i. Manager filtersii. Organizational inertia8.6. SummaryIn this lesson, we have looked at real world issues in decision making. We have alsolooked atseven data quality dimensions that impact decision making.Chapter 9TRENDS IN DECISION SUPPORT AND BUSINESSINTELLIGENCE9.1.IntroductionIn our previous lesson, we learnt about decision making trends in real world. In this lesson, we discuss various trends in decision support and business intelligence.Systems supporting management decision making originated in the early 1960s as early MIS that created fixed, inflexible paper-based reports and distributed them to managers on a routine schedule. In the 1970s, the first DSS emerged as standalone applications with limited data and a few analytic models. ESS emerged during the 1980s to give senior managers an overview of corporate operations. Early ESS were 
                                
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