Page 73 - Demo

%u062c%u0645%u064a%u0639 %u0627%u0644%u062d%u0642%u0648%u0642 %u0645%u062d%u0641%u0648%u0638%u0629 %u0640 %u0627%u0625%u0644%u0639%u062a%u062f%u0627%u0621 %u0639%u0649%u0644 %u062d%u0642 %u0627%u0645%u0644%u0624%u0644%u0641 %u0628%u0627%u0644%u0646%u0633%u062e %u0623%u0648 %u0627%u0644%u0637%u0628%u0627%u0639%u0629 %u064a%u0639%u0631%u0636 %u0641%u0627%u0639%u0644%u0647 %u0644%u0644%u0645%u0633%u0627%u0626%u0644%u0629 %u0627%u0644%u0642%u0627%u0646%u0648%u0646%u064a%u062973lOMoAR cPSD|10120753Choice consists of choosing among solution alternatives. Here, DSS with access extensive firm data can help managers choose the optimal solution. Also groupdecision support systems can beused to bring groups of managers together in anelectronic online environment to discuss differentsolutions and make a choice.Implementation involves making the chosen alternative work and continuing tomonitor how wellthe solution is working. Here, traditional MIS come back into play by providing managers with routine reports on the progress of a specific solution. Support systems can range from fullblown MIS to much smaller systems, as well as project planning software operating on personal computers.In the real world, the stages of decision making described here do not necessarily follow a linearpath. You can be in the process of implementing a decision, only todiscover that yoursolution isnot working. In such cases, you will be forced to repeat the design, choice, or perhaps even the intelligence stage.For instance, in the face of declining sales, a sales management team may stronglysupport a newsales incentive system to spur the sales force on to greater effort. Ifpaying the sales force a highercommission for making more sales does not produce sales increases, managers would need to investigate whether the problem stems from poor product design, inadequate customer support, or a host of other causes,none of which would be %u2015solved%u2016 by a new incentive system.7.4. Revision questionsa) Describe the generic steps in decision makingb) Explain the rationale for evaluating alternatives in decision making.c) Discuss the role of DSS, MIS and GDSS in decision making process.7.5. SummaryIn this lesson, we began by looking at the generic steps involved in decisionmaking-%uf0b7 Step 1: Identification of the purpose of the decision