Page 94 - Demo

%u062c%u0645%u064a%u0639 %u0627%u0644%u062d%u0642%u0648%u0642 %u0645%u062d%u0641%u0648%u0638%u0629 %u0640 %u0627%u0625%u0644%u0639%u062a%u062f%u0627%u0621 %u0639%u0649%u0644 %u062d%u0642 %u0627%u0645%u0644%u0624%u0644%u0641 %u0628%u0627%u0644%u0646%u0633%u062e %u0623%u0648 %u0627%u0644%u0637%u0628%u0627%u0639%u0629 %u064a%u0639%u0631%u0636 %u0641%u0627%u0639%u0644%u0647 %u0644%u0644%u0645%u0633%u0627%u0626%u0644%u0629 %u0627%u0644%u0642%u0627%u0646%u0648%u0646%u064a%u062994Disadvant ages%u2026for the customer %u2026 for the providerSecurity risks:%u043e Data theft (e.g. stealing account or credit card numbers)%u043e Identity theft (acting under our name or user identity)%u043e Abuse (e.g. third person orders goods with our identity, gets them delivered and we have topay for it)Crime:%u043e Bogus firm (firm does not really exist) %u043e Fraud (e.g. order is confirmed, invoice has to be paid, but goods are neverdelivered)Uncertain legal status (if something goes wrong, can we accuse the provider?)Higher logistics cost (goods have to be sent to the customer%u2019s location)Anonymity of customers (how to make targeted advertisements?)WEB 2.0 Web 2.0 (Chen & Vargo 2014) describes World Wide Web sites that emphasize user- generated content, usability, and interoperability. Although Web 2.0 suggests a new version of the World Wide Web, it does not refer to an update of any technical specification, but rather to cumulative changes in the way Web pages are made and used.