Page 97 - Demo

%u062c%u0645%u064a%u0639 %u0627%u0644%u062d%u0642%u0648%u0642 %u0645%u062d%u0641%u0648%u0638%u0629 %u0640 %u0627%u0625%u0644%u0639%u062a%u062f%u0627%u0621 %u0639%u0649%u0644 %u062d%u0642 %u0627%u0645%u0644%u0624%u0644%u0641 %u0628%u0627%u0644%u0646%u0633%u062e %u0623%u0648 %u0627%u0644%u0637%u0628%u0627%u0639%u0629 %u064a%u0639%u0631%u0636 %u0641%u0627%u0639%u0644%u0647 %u0644%u0644%u0645%u0633%u0627%u0626%u0644%u0629 %u0627%u0644%u0642%u0627%u0646%u0648%u0646%u064a%u062997If business wants to benefit from Web 2.0 then it has to proceed in a specific way which in many aspects differs from the traditional Web based business. The differences and conformities between the Web 1.0 (%u201cold%u201d) and the Web 2.0 world (%u201cnew%u201d) are listed in table 3. Table 3: Comparison of Web 1.0 and Web 2.0 Design/analysis scope Internal focus: one (part of an) organization Value chain through total organization or group of organizations Data store 360%u00b0 customer transaction data All interactions or conversations across all touch points; user contributed contents Data analysis Subject-oriented analysis Network analysis Metrics Transaction based: Customer life-time value (CLV), share of market, RFM analysis measures (RFM = Recency, Frequency, Monetary) Interaction based: Customer referral value (CRV), share of voice, size and engagement of communities, sentiment Broadcast message flow Push-based, inside-out Pull-based, outside-inControl Firms and established organizations Social customers