Page 98 - Demo

%u062c%u0645%u064a%u0639 %u0627%u0644%u062d%u0642%u0648%u0642 %u0645%u062d%u0641%u0648%u0638%u0629 %u0640 %u0627%u0625%u0644%u0639%u062a%u062f%u0627%u0621 %u0639%u0649%u0644 %u062d%u0642 %u0627%u0645%u0644%u0624%u0644%u0641 %u0628%u0627%u0644%u0646%u0633%u062e %u0623%u0648 %u0627%u0644%u0637%u0628%u0627%u0639%u0629 %u064a%u0639%u0631%u0636 %u0641%u0627%u0639%u0644%u0647 %u0644%u0644%u0645%u0633%u0627%u0626%u0644%u0629 %u0627%u0644%u0642%u0627%u0646%u0648%u0646%u064a%u062998Viral marketing (information is spread like a virus) Not possible Can easily develop a viral marketing campaign Crowd sourcing Not possible Integral part of SCRM strategy (SCRM = social media CRM) Customer loyalty Static, repeated patronage Dynamic, eWoM (electronic Word of Mouth), advocacy Different types of E-commerce The major different types of e-commerce are: business-to-business (B2B); business to-consumer (B2C); business-to-government (B2G); consumerto-consumer (C2C);and mobile commerce (m-commerce). What is B2B e-commerce? B2B e-commerce is simply defined as e-commerce between companies. This is the type of e-commerce that deals with relationships between and among businesses. About 80% of e-commerce is of this type, and most experts predict that B2B ecommerce will continue to grow faster than the B2C segment. The B2B market has two primary components: e-frastructure and emarkets. E- frastructure is the architecture of B2B, primarily consisting of the following: logistics - transportation, warehousing and distribution (e.g., Procter and Gamble). Application service providers - deployment, hosting and management of packaged software from a central facility (e.g.,