Page 151 - Demo
P. 151
%u062c%u0645%u064a%u0639 %u0627%u0644%u062d%u0642%u0648%u0642 %u0645%u062d%u0641%u0648%u0638%u0629 %u0640 %u0627%u0625%u0644%u0639%u062a%u062f%u0627%u0621 %u0639%u0649%u0644 %u062d%u0642 %u0627%u0645%u0644%u0624%u0644%u0641 %u0628%u0627%u0644%u0646%u0633%u062e %u0623%u0648 %u0627%u0644%u0637%u0628%u0627%u0639%u0629 %u064a%u0639%u0631%u0636 %u0641%u0627%u0639%u0644%u0647 %u0644%u0644%u0645%u0633%u0627%u0626%u0644%u0629 %u0627%u0644%u0642%u0627%u0646%u0648%u0646%u064a%u06292928If you compare these ads to those you see in print magazines, you might notice a very clear point of difference, which is that every ad on the results page is about a coffee shop.It is noteworthy that the page does not include any ads that are not related to the topic of the search, but rather all the ads look somewhat similar to the unpaid search results.This is thanks to the design, which plays a major role in enhancing the effectiveness of paid search ads. The primary function of search engines is to enable users to find the results they are looking for, and this also includes ads as they complement the search results page and aim to help the user find what he is looking for.So, how exactly do search engine ads work? There are many models for this type of ads, and perhaps the most famous of them are the text ads that we see on the search results pages.Every time someone places a query, advertisers compete behind the scenes to show their ads. And all this happens in a split second, so that the searcher only sees the winning ads, the ones that appear on the results page.So how do search engines choose the winning ads? The two main factors here are the bid per impression and the level of quality.

