Page 152 - Demo
P. 152


                                    %u062c%u0645%u064a%u0639 %u0627%u0644%u062d%u0642%u0648%u0642 %u0645%u062d%u0641%u0648%u0638%u0629 %u0640 %u0627%u0625%u0644%u0639%u062a%u062f%u0627%u0621 %u0639%u0649%u0644 %u062d%u0642 %u0627%u0645%u0644%u0624%u0644%u0641 %u0628%u0627%u0644%u0646%u0633%u062e %u0623%u0648 %u0627%u0644%u0637%u0628%u0627%u0639%u0629 %u064a%u0639%u0631%u0636 %u0641%u0627%u0639%u0644%u0647 %u0644%u0644%u0645%u0633%u0627%u0626%u0644%u0629 %u0627%u0644%u0642%u0627%u0646%u0648%u0646%u064a%u06293029A bid per impression is the maximum amount an advertiser is willing to pay for each click on an ad. Each time someone clicks on the ad, the advertiser is charged an amount equal to, or sometimes less than, the bid.For example, if the advertiser sets the bid for the keyword \this is the maximum amount they will pay for a single click on the ad. The advertiser incurs no cost at all if no one clicks on the ad.It is always preferable that the bid matches the value of the keywords of the businessThe average bid varies by industry and keywords. Bid is important, but so is quality.Winning an auction is not just about offering the highest bid. This is also true in the digital world where search engines can choose ads and keywords simply because they are more relevant to a search query. The search results page, even if its price offer is lower.And in some cases, it doesn't matter how much you bid because search engines never show any non-relevant ads.In short: Paid ads provide another way to promote your products and services on the search engine results pages. By well-establishing the 
                                
   146   147   148   149   150   151   152   153   154   155   156