Page 89 - Demo

%u062c%u0645%u064a%u0639 %u0627%u0644%u062d%u0642%u0648%u0642 %u0645%u062d%u0641%u0648%u0638%u0629 %u0640 %u0627%u0625%u0644%u0639%u062a%u062f%u0627%u0621 %u0639%u0649%u0644 %u062d%u0642 %u0627%u0645%u0644%u0624%u0644%u0641 %u0628%u0627%u0644%u0646%u0633%u062e %u0623%u0648 %u0627%u0644%u0637%u0628%u0627%u0639%u0629 %u064a%u0639%u0631%u0636 %u0641%u0627%u0639%u0644%u0647 %u0644%u0644%u0645%u0633%u0627%u0626%u0644%u0629 %u0627%u0644%u0642%u0627%u0646%u0648%u0646%u064a%u062989the DSS. The DSS users can be managers or employees with no patience for learning a complextool, so the interface must be relatively intuitive.Many DSS today are being built with Web-based interfaces to take advantage of the Web%u2019s ease of use, interactivity, and capabilities for personalization and customization. Building successful DSS requires a high level of user participation to make sure the system provides the informationmanagers need.10.5. DSS UsersThe ultimate user of a DSS is the decision maker. However, the user may not actually run the system. There are four usage patterns of a DSS.%uf0b7 Terminal node: The decision maker is the direct user of the system through online access.%uf0b7 Clerk mode: The decision maker uses the system directly but offline , preparing input ona coding form. The primary difference between this mode and and the terminal mode isin technology employed (batch versus online).%uf0b7 Subscription mode: The decision maker receives reports that are generated automaticallyon regular basis. This is the typical mode of usage for management reporting systems.Although some data analysis systems or accounting models might be used in this ways, itis not typical for DSS.%uf0b7 Intermediary mode: The decision maker uses the system through intermediaries, whoperform the analysis and interpret and report the results, The decision maker does not needto know the intermediary used system to arrive at the requested information.10.6. Business value of DSSDSS can be used in many ways to support decision making. The table below lists examples of DSS in well-known companies. Both data-driven and model-driven DSS have become very powerful and sophisticated, providing fine-grainedinformation for decisions that enable the firm to coordinate both internal and external business processes much more precisely.Some of these DSS are helping companies with decisions in supply chain management or customer relationship management. Some take advantage of the companywide data provided by enterprise systems. DSS today can also harness theinteractive capabilities of the Web to provide decision-support tools to both lOMoAR cPSD|10120753employees and customers.