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%u062c%u0645%u064a%u0639 %u0627%u0644%u062d%u0642%u0648%u0642 %u0645%u062d%u0641%u0648%u0638%u0629 %u0640 %u0627%u0625%u0644%u0639%u062a%u062f%u0627%u0621 %u0639%u0649%u0644 %u062d%u0642 %u0627%u0645%u0644%u0624%u0644%u0641 %u0628%u0627%u0644%u0646%u0633%u062e %u0623%u0648 %u0627%u0644%u0637%u0628%u0627%u0639%u0629 %u064a%u0639%u0631%u0636 %u0641%u0627%u0639%u0644%u0647 %u0644%u0644%u0645%u0633%u0627%u0626%u0644%u0629 %u0627%u0644%u0642%u0627%u0646%u0648%u0646%u064a%u062914Companies see many aspects of their businesses change once they enter the global marketplace. For example, globalization makes the workforce more diverse. This diversity is an overall positive change, but it creates some challenges, such as language barriers and differences in cultural expectations. Business Drivers of Information Systems According to Laudon and Laudon, businesses invest in IT to achieve six important business objectives. 1-Operational excellence: Improved efficiency results in higher profits. Information systems and technologies help improve efficiency and productivity. A good example is managing inventory electronically through smooth communication with suppliers to have your company as efficient as possible. 2- New Products, Services, and Business Models: Information systems and technologies enable firms to create new products, services, and business models. A business model is how a company produces, delivers, and sells its products and services. A good example is digital music products that are sold online. With multitouch displays, Internet browsing, document management, cameras, and messaging capabilities, Apple%u2019s iPhone and iPad have created new platforms for mobile business computing. 3-Customer and Supplier Intimacy:

