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%u062c%u0645%u064a%u0639 %u0627%u0644%u062d%u0642%u0648%u0642 %u0645%u062d%u0641%u0648%u0638%u0629 %u0640 %u0627%u0625%u0644%u0639%u062a%u062f%u0627%u0621 %u0639%u0649%u0644 %u062d%u0642 %u0627%u0645%u0644%u0624%u0644%u0641 %u0628%u0627%u0644%u0646%u0633%u062e %u0623%u0648 %u0627%u0644%u0637%u0628%u0627%u0639%u0629 %u064a%u0639%u0631%u0636 %u0641%u0627%u0639%u0644%u0647 %u0644%u0644%u0645%u0633%u0627%u0626%u0644%u0629 %u0627%u0644%u0642%u0627%u0646%u0648%u0646%u064a%u0629100The fundamental pattern is the one-time cooperation with a focus on the single transaction. Each transaction has to be executed as if business partners have never cooperated in the past and will never come together again in the future. Both business partners have to find out whether they want to conduct this transaction (negotiation). Both business partners have to see that they will benefit from this transaction (win-win situation). Prices have to be allocated for each transaction specifically (See chapter 3 of this book: pricing challenge). The appropriate payment method has to be selected (See chapter 7 of this book: Electronic payment) The primary aspects of B2B business are: The fundamental pattern is the on-going cooperation. Business partners have agreed to cooperate for some time. Business partners have concluded a (written) contract. Large data quantities are exchanged along the value creation chain; there is an information process coming along with the business process. Different partners with specific objectives have to be coordinated. All members work together to reach common objectives. Negotiation is in most cases completely done in the initiation phase of the B2B cooperation; there is one decision to cooperate for many transactions or a long period of time. Price allocation is in most cases completely done in the initiation phase of the B2B cooperation; it is normally not done in each single transaction. Payment is in most cases done beside the B2B cooperation via traditional payment channels; often payments are not done for each single transaction but for a set of transactions, e.g. on a monthly basis.

