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%u062c%u0645%u064a%u0639 %u0627%u0644%u062d%u0642%u0648%u0642 %u0645%u062d%u0641%u0648%u0638%u0629 %u0640 %u0627%u0625%u0644%u0639%u062a%u062f%u0627%u0621 %u0639%u0649%u0644 %u062d%u0642 %u0627%u0645%u0644%u0624%u0644%u0641 %u0628%u0627%u0644%u0646%u0633%u062e %u0623%u0648 %u0627%u0644%u0637%u0628%u0627%u0639%u0629 %u064a%u0639%u0631%u0636 %u0641%u0627%u0639%u0644%u0647 %u0644%u0644%u0645%u0633%u0627%u0626%u0644%u0629 %u0627%u0644%u0642%u0627%u0646%u0648%u0646%u064a%u062999Oracle and Linkshare). Outsourcing of functions in the process of e-commerce, such as Webhosting,security and customer care solutions (e.g., outsourcing providers such as eShare, NetSales, Enterprises and Universal Access). Auction solutions software for the operation and maintenance of realtime auctions in the Internet (e.g., Moai Technologies and OpenSite Technologies). content management software for the facilitation of Web site content management and delivery (e.g., Interwoven and ProcureNet). Web-based commerce enablers (e.g., Commerce One, a browserbased, XMLenabled purchasing automation software). What is B2C e-commerce? Business-to-consumer e-commerce, or commerce between companies and consumers, involves customers gathering information; purchasing physical goods (i.e., tangibles such as books or consumer products) or information goods i.e. or goods of electronic material or digitized content, such as software, or e-books and for information goods, receiving products over an electronic network. It is the second largest and the earliest form of e-commerce. Its origins can be traced to online retailing. B2C e-commerce reduces transactions costs by increasing consumer access to information and allowing consumers to find the most competitive price for a product or service. B2C e-commerce also reduces market entry barriers since the cost of putting up and maintaining a Web site is much cheaper than installing a %u201cbrick-andmortar%u201d structure for a firm. In the case of information goods, B2C ecommerce is even more attractive because it saves firms from factoring in the additional cost of a physical distribution network. Moreover, for countries with a growing and robust Internet population, delivering information goods becomes increasingly feasible. Differences between B2B and B2C The primary aspects of B2C business are:

